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Our AMBITION scent profile blends earthy low tones with sweet high notes that smell great with or without your favorite cologne.

The Thing About Beardgame... it's Not a Game!

Reconnect to your Animal Instinct.  Unlock your raw, instinctual nature.  Ferocious beardgame is Step 1.
Animal Instinct delivers premium quality beard care with our AMBITION scent profile that blends earthy low tones and sweet high notes that smell great with or without cologne.

COMPLETE BEARD CARE in 4 STEPS

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1 - BEARD WASH

ANIMAL INSTINCT BEARD WASH combines Natural Organic Ingredients to produce a rich lather that is gentle enough for frequent use without stripping your beard of its natural oils.  No more regular shampoo on your beard.

2 - BEARD CONDITIONER

ANIMAL INSTINCT BEARD CONDITIONER is made with your beard health in mind.  We combine Natural Organic Ingredients that work with your beard’s natural oils to soften, detangle and protect your whiskers.

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3 - BEARD OIL

ANIMAL INSTINCT BEARD OIL is made from Natural Organic Ingredients to give your beard a long lasting shine and help nourish the skin underneath.

4 - BEARD BUTTER

ANIMAL INSTINCT BEARD BUTTER combines Natural Organic Ingredients to bring you the benefits of both a Balm and Cream. Our luxurious butter will give your beard a soft richness without heavy buildup and enhance the natural curl patterns that make your beard one of a kind.

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The thing about Beardgame... It's Not a game!

Our Easy 4 Step Beard Care System guarantees You level up to Ferocious Beard Game

MADE WITH ALL NATURAL / ORGANIC INGREDIENTS

ANIMAL INSTINCT Beard Care products are responsibly made with ALL NATURAL, ORGANIC ingredients like Shea Butter, Avocado Oil, Sunflower Seed Oil, and Vitamins A, B, E & C. We keep your beard health and the health of the environment in mind at every step of our process for Guilt-Free Beard Game!

FREE US Delivery on orders $75 or more

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PRO TIPS

Follow these tips and level up to FEROCIOUS Beard Game:

UNDERSTAND THE DIFFERENCE

Facial hair is different than the hair on your head. It is typically thicker, more wiry and the skin underneath has less natural oil. The hair on your head is typically thinner and the skin underneath is more oily.  Using the same product for both is bad for business.  Remember, Beardgame is Not a game at all!

EMBRACE THE ROUGH STAGES

FEROCIOUS Beard Game won't happen overnight.  To thicken or raise your beard line let it WOLF (wait longer between edge ups) so your beard has a chance to fill in. You may even like the Untamed look. Just remember: Untamed doesn't mean Dusty so continue our 4-Step Process while you WOLF! 

USE MICROFIBER TOWELS

Standard cotton towels are fibrous so they snag, pull and break your beard hairs... even when you pat-dry. The right way is to use a microfiber towel and gently pat-dry your beard. This will reduce breakage, split-ends and Make your Beard Game FEROCIOUS!

USE BEARD SPECIFIC PRODUCTS

Level up with a system formulated specifically for your Beard. Insist on natural, organic ingredients gentle enough for frequent use without causing dryness or irritation. An Easy 4 Step system that will cleanse, soften, and protect equals Ferocious BeardGame!

AVOID PLASTIC COMBS

PLASTIC combs have imperfections in the teeth that snag your beard hairs. Choose a metal or wooden comb. These have smooth teeth that glide through your beard hairs without snagging or pulling. Also, make sure you comb down to the skin to stimulate growth and relieve itch.

FEROCIOUS Beard Game is where swagger begins. Your facial hair is as unique as a fingerprint.  Keep it groomed at all times.

Even when you Wolf Your Beard* looking Dusty* is Never an option.  Keep your Beard Game FEROCIOUS with Animal Instinct Beard Care!

*Wolf Your Beard:

Minimal edging or trimming.

Helps ACHIEVE fuller growth and raise the beardline higher on your face.

Does NOT mean "Dusty".    Maintain your Animal Instinct Beard Care regimen.

*Dusty:

Unkempt.  Ragged.  Void of Swag.