WELCOME
TO THE
BEARD GAME
Achieve your beard's potential with premium products made from natural organic ingredients
We grouped our products based on their specific benefits so you get the results you're looking for minus the guesswork.
-SUPREME PACK-
WASH - CONDITIONER - OIL - BUTTER
The Supreme Pack delivers all the benefits of the full product line to maximize your beard's potential. Keep that "fresh from the barber" look longer.
Add Density
Reduce Irritation Tame Fly-Aways Moisturize & Protect
Add Shine
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-ALPHA PACK-
WASH - OIL - BUTTER
The Alpha Pack is designed for the bearded professional who wants to save time while maintaining a healthy, groomed appearance.
Cleanse
Moisturize
Smooth & Protect
Add Shine
-WOLF PACK-
WASH - CONDITIONER - OIL
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The Wolf Pack is perfect for
wearing a rugged look with style.
Use this combo between trims and edge ups to add density and fullness, raise the cheekline or grow out a bad cut.
Cleanse
Soften
Moisturize
Add Shine
-PRIME PACK-
OIL- BUTTER
The Prime Pack is the perfect combination of simplicity and effectiveness giving you the baseline products you need for a healthy and stylish beard.
Moisturize
Smooth & Protect
Add Shine
-FERAL PACK-
WASH - CONDITIONER
The Feral Pack is designed for "no-frills" beard maintenance.
Keep it clean.
Keep it conditioned.
Keep it movin'.
Cleanse
Soften
MASTER THE "ART OF BEARD"
IN 4 EASY
STEPS
STOP PLAYING THE BEARD
GAME. START LIVING THE BEARD LIFE!
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The Art of Beard
We share the secrets to mastering the Art of Beard.
UNDERSTAND THE DIFFERENCE
Facial hair is different than the hair on your head. It is typically thicker, more wiry and the skin underneath has less natural oil. The hair on your head is typically thinner and the skin underneath is more oily. Using the same product for both is bad for business. Remember, Beardgame is Not a game at all!
USE BEARD SPECIFIC PRODUCTS
Level up with a system formulated specifically for your Beard. Insist on natural, organic ingredients gentle enough for frequent use without causing dryness or irritation. An Easy 4 Step system that will cleanse, soften, and protect equals Ferocious BeardGame!
USE MICROFIBER TOWELS
Standard cotton towels are fibrous so they snag, pull and break your beard hairs... even when you pat-dry. The right way is to use a microfiber towel and gently pat-dry your beard. This will reduce breakage, split-ends and Make your Beard Game FEROCIOUS!
AVOID PLASTIC COMBS
PLASTIC combs have imperfections in the teeth that snag your beard hairs. Choose a metal or wooden comb. These have smooth teeth that glide through your beard hairs without snagging or pulling. Also, make sure you comb down to the skin to stimulate growth and relieve itch.
LET IT WOLF
The secret to adding density, raising your beard higher on the cheekline or bouncing back from a bad cut is to Let It WOLF. WOLFING is letting your beard grow for long periods with minimal maintenance. Use Animal Instinct's WOLF PACK to create a rugged, stylish look that maintains a groomed appearance while you Wolf